Pixel Tag Manager for WooCommerce Pro configures WooCommerce event tracking through Google Tag Manager without coding. Add Pixel IDs in the extension settings, choose the integrations and tracking options you need, and enable or disable individual pixels. Tooltips help with finding and entering IDs; your selections determine which platforms receive events.

Events across the shopping journey

Tracking can cover page views, product views, product list views, entry selections, add-to-cart actions from product and listing pages, cart removals, checkout initiation and steps, and purchases or order conversions, including Thank You page visits. For Google Analytics 4 (GA4), Pro includes enhanced eCommerce and form submission tracking. The Google Tag can be configured for GA4, Google Ads or both.

Platform integrations and tracking options

• Google Ads works with conversion tracking, enhanced conversions, form conversion tracking and dynamic remarketing.
• Meta Pixel works with Facebook Conversion API and advanced matching.
• TikTok Pixel supports Conversion API, advanced matching and ROAS tracking for TikTok Ads.
• Pinterest Pixel supports Conversion API and advanced matching.
• Microsoft Ads, also known as Bing Ads, supports dynamic remarketing and advanced matching.
• Twitter and Snapchat pixels include advanced tracking options.

Conversion API logs let you review server-side conversion activity for supported platforms. Granular purchase event controls let you adjust how purchase tracking is handled. Advanced matching data sharing can be enabled or disabled in Advanced Settings.

Consent integration and GA4 reports

Axeptio integration with Google Consent Mode v2 connects the consent banner with tracking settings without coding. The GrowInsights360 GA4 dashboard is available in its Lite version. Its reports include general analytics, product performance and purchase journeys, with dimensions such as country, device category, language, city and browser.

Review preset time ranges, compare metrics with previous periods or choose custom dates. Table data can be downloaded as CSV or PDF.

Installation and setup

1. Upload the add-on to /wp-content/add-ons.
2. Activate it through the WordPress Plugins menu.
3. Open Pixel Tag Manager and select Pixels Settings.
4. Add the relevant Pixel IDs and configure the integrations you need.