WP CTA Pro adds call-to-action formats and display controls to the WP CTA utilities. Manage CTA content and rules in WordPress administration using an interface designed for setup without coding. Use the formats for promotions, contact prompts, lead generation, affiliate campaigns, content promotion, newsletter signups, service call buttons, and notices.

How each CTA behaves

The underlying WP CTA tools include sticky CTAs that stay visible as visitors scroll and tab CTAs that expand when visitors interact with them. Pro adds floating buttons for calls, contact links, or custom actions; banners and announcement bars for promotions or notices at the top or bottom of the website; and HTML or shortcode blocks for customized content within the builder. A GDPR bar offers a format for consent and compliance notifications.

Where and when CTAs appear

Display rules can target specific pages or posts, or apply across the website. Timing, scroll behavior, and visitor interactions can also determine when a CTA appears. Customize text, colors, fonts, position, and other styling elements, then use slide or fade entrance animations. Responsive design supports desktop, tablet, and mobile devices.

Testing and tracking

Create unlimited CTAs for different pages, campaigns, or audiences. Development Mode lets you test a CTA before it goes live. Click tracking and analytics help you review interactions, and the Pro feature set also includes A/B testing. A custom CSS editor is available for further styling, and the Pro upgrade includes priority support.

Set up a CTA

1. Install and activate the WP CTA extension and its Pro edition.
2. From the WordPress dashboard, make a CTA and pick its type.
3. Enter the content and set colors, fonts, position, and other design options.
4. Choose page, timing, scroll, or interaction-based display conditions.
5. Test the CTA in Development Mode before publishing.
6. Publish it, then review available click tracking and analytics.