Follow site activity from visits to reports

WP Statistics Premium brings analytics into the WordPress dashboard, with data created and stored in the WordPress database. You can review site activity without an external analytics account. Tracking is cookie-less, and personally identifiable information is not stored by default. The product is described as GDPR, CCPA, PECR, and cookie compliant by default; privacy options can be adjusted for different requirements.

The dashboard suits site owners, bloggers, marketers, and analysts. Its overview gives beginners a simple way to check activity, while detailed reports and configurable settings support closer analysis. No coding knowledge is required to install and use the plugin.

Choose reports by the question you have

• Compare performance by content and category, and see popular posts and pages.
• Review site-wide bounce rate and bounce rate for individual entry pages.
• Trace referrals through reports for referred users, referrers, search engines, social media, and source categories.
• Measure author performance and review geographic data for countries, cities, European countries, US states, and regions within your country.
• Examine browsers, operating systems, device categories, and device models, or monitor online visitors in real time.

Extend reports for campaigns and conversions

URL parameter tracking, including UTM parameters, helps display which tagged campaigns bring visitors to the site. The built-in UTM Link Builder generates and validates campaign URLs in the dashboard. Google Search Console Integration reports impressions, clicks, and queries. With Custom Event Tracking, you can create goals based on clicks, pageviews, or events, then monitor conversions.

The Data Plus add-on extends tracking beyond standard Posts and Pages to custom post types and custom taxonomies. It also supports outbound link clicks, downloads, individual author performance, and detailed analytics for each country.

Set privacy and access controls

Privacy tools include data export and deletion, a privacy audit, enhanced IP hashing with a random daily salt, and Do Not Track support. WP Consent API integration supports consent extensions such as Complianz and Cookiebot. Filters and exceptions can be set by user role, IP, country, URL, and other criteria.

Administrators can schedule email reports with customizable content and use role-based access controls to decide who can view analytics or change settings. Optimization settings provide controls for handling data on high-traffic sites.

Install and configure

Install WP Statistics Premium in WordPress, open it from the dashboard, and configure privacy, access, filtering, and reporting settings. Then use the reports to review traffic and content performance. Add campaign, Search Console, event, or Data Plus capabilities when those reports are needed. Premium add-ons include Data Plus, Advanced Reporting, Real-Time Stats, Mini Chart, and Marketing.