Instagram Feed Pro is the paid edition of Smash Balloon Social Photo Feed for displaying Instagram content on WordPress. Create and tailor feeds in a visual editor, then add them to your site without coding for a standard setup.

Sources and placement

Build feeds from multiple Instagram accounts, combine accounts in one feed, or keep them in separate feeds. Hashtag feeds gather posts around selected hashtags. Multiple feeds can appear on the same page or on various pages, with responsive layouts that adapt to screen sizes and container widths.

Add a feed to a post or page with the block editor, place it in a widget area, or use a compatible page builder such as Elementor, Divi, or Beaver Builder. Custom CSS and JavaScript are available for advanced customization.

Layouts and viewing

Choose Masonry or Highlight layouts, display posts in a carousel, or start with a professionally designed theme. The customizer controls photo count, columns, picture size, feed width and height, background color, spacing, header style, and post options.

Set photos to appear in chronological or random order, and select thumbnail, medium, or full-size images. Lightboxes let users view photos, Instagram reels, and videos in a popup. Feeds can show captions, likes, and comments, and can include a “Follow on Instagram” button. A “Load More” button lets visitors bring additional posts into view as they browse.

Post selection and links

Moderation lets you hide or show specific posts. Filters can select content by hashtag, keyword, or specific user posts. For shoppable feeds, add a customized link to an individual post, such as a link to a selected page on your website.

Setup and supported functions

Create a feed, choose an Instagram source, customize its appearance, then place it in a post, page, widget area, or compatible page-builder layout. The standard setup does not require coding. The add-on also supports local WebP images and Instagram oEmbeds. Its one-click GDPR setting integrates with many popular GDPR cookie consent plugins. Premium customers can contact the support team through the premium contact form.