Product Feed for WooCommerce Pro turns WooCommerce catalog data into feeds for marketplaces, shopping services, social catalogs, and advertising channels. Supported destinations include Google Merchant Center, Facebook, Instagram, TikTok Ads, Pinterest, Snapchat, Bing, Idealo, Pricespy, Skroutz, Shopzilla, and other supported channels.

Choose a format and select products

Generate feeds in XML, CSV, XLSX, or TXT. Select the products and fields to include, then use advanced filters to include or exclude products by category, price range, stock status, attributes, and other product criteria. Rules can vary by product field, which lets you prepare separate feeds for different channels or product groups.

Use the channel's feed or connection

For Google Shopping, generate a product feed and upload it separately to Google Merchant Center; the plugin does not send it there directly. For Facebook, product catalog sync connects WooCommerce products with Facebook Business Catalog Manager. The catalog can support a Facebook shop, provide product data for Instagram, and be used with Facebook dynamic ads. The plugin also works with feeds or connections for Pinterest, TikTok Ads, Snapchat, Bing, and other channels.

Refresh feed data

The premium version can update feeds dynamically when WooCommerce prices, stock levels, or other product details change. For scheduled feed refreshing, Pro offers Server Cron.

Set up and generate a feed

1. Install the product feed add-on in the WooCommerce store.
2. Choose a sales channel and feed format, then choose the products and fields to include.
3. Configure any advanced filters and generate the feed.
4. For Facebook catalog sync, connect the store with Facebook Business Catalog Manager. For Google Shopping, upload the generated feed to Google Merchant Center.
5. If regular refreshing is required, configure Server Cron in the Pro version.