Describe WordPress content with structured data

Schema & Structured Data for WP & AMP Pro adds Schema.org markup in JSON-LD format for content such as articles, products, businesses, events, reviews, recipes, and videos. It includes more than 35 schema types, among them Blog Posting, News Article, Local Business, WebPage, Article, Recipe, Product, VideoObject, Course, QAPage, Review, Event, JobPosting, Service, Trip, SoftwareApplication, MobileApplication, and Person, as well as property and location types.

For AMP workflows, the plugin supports AMP for WP and AMP by Automattic.

Reuse schema setups and control where they appear

Schema Templates let you define sets of markup and reuse them with the main schema types. In Gutenberg, Schema Type Blocks add JSON schema markup to block-based content. Conditional Display Fields let you include or exclude posts, pages, post types, taxonomies, and other content, so you can set where schema information applies.

Knowledge Base Support uses a data type option to identify content based on an organization or a person. The plugin also supports unlimited custom post types, giving you control over how structured data is represented for those types.

Add review markup and connect plugin data

The Review Module makes rating boxes with pros and cons and adds schema markup. Pro review capabilities also cover Google business reviews; reviews can be fetched from more than 75 platforms.

The import feature brings in data from other schema add-ons, including SEO Pressor, WP SEO Schema, and Schema Plugin. Compatibility includes kk Star Ratings, WP-PostRatings, bbPress, Easy Liveblogs, wpForo, RealtyPress Premium, Discount Rules, WP Job Board Pro, EventPrime, and Joli FAQ.

Adjust structured data output

Output options include defragmenting markup, adding it in the footer, Pretty Print, and MicroData cleanup. The plugin supports JSON-LD, archive page listings, breadcrumbs, comments, and post comments. A setup wizard and minimal-settings approach help you configure the plugin.

Install and configure

1. Install and activate the plugin in WordPress.
2. Go to Dashboard > Structured data > Settings and configure the default settings.
3. Open Structured Data, select Add New, and pick the schema types and content to describe.
4. Set up templates or conditional fields as needed, then review the output settings.
5. If the site uses AMP for WP or AMP by Automattic, configure the corresponding compatibility options.
6. If migrating from another schema plugin, use the import feature, then check representative pages.