How Schema Pro extends WordPress structured data

Schema Pro adds advanced schema options beyond the core All In One Schema Rich Snippets types. Structured data describes page content for search engines; whether and how that information appears in search results depends on the search engine and the page, so markup does not guarantee a rich result.

Schema for pages and content

Choose a type that matches the information on the page. Options include:

• Article: Author, publisher and publication date.
• Book: Title, author and ISBN.
• Course: Provider, description and ratings.
• Event: Dates, venue and ticket information.
• FAQ: Frequently asked questions.
• Product: Price, availability, brand and ratings.
• Service: Description, provider and pricing information.
• Software Application: App name, pricing, ratings and download information.
• Video Object: Thumbnail, duration and description.
• WebPage: Page type, author and publisher.

Specialized settings cover datasets, discussion forums, image licenses, job postings, local businesses, movie carousels, people, podcasts, profile pages, Q&A pages, recipes, reviews and vehicle listings. Their fields can describe details such as dataset licenses and creators, forum posts and replies, business hours and contacts, recipe ingredients and nutrition, or a vehicle's make, model, price and mileage.

Custom and website-wide markup

Custom Markup Schema lets you add your own JSON-LD when a predefined type does not fit the content. Site-wide options include About Page, Breadcrumb, Contact Page, Organization, Person, Site Navigation and Sitelinks Search Box schemas. Organization schema can describe a company name, logo and social profiles; Contact Page schema can describe business contact details.

Setup and use

The documented process starts by installing and activating the All In One Schema Rich Snippets add-on on a WordPress site, then upgrading to Schema Pro for the advanced types and options. Choose a schema type that fits the page or website information, enter the relevant details and review the resulting markup as part of publishing.